What We Manage For You
Five core services. AI-powered at every step. Human-reviewed before anything reaches you.
Account Audit
A comprehensive analysis of your existing advertising accounts across eight performance domains.
Deliverable
A prioritised audit report with specific, actionable findings. Not a generic scorecard.
Strategy Development
A 90-day paid media strategy built around your specific business goals, competitive landscape, and available platforms.
What the Strategy Covers
- Campaign structure redesign
- Targeting and audience definition
- Bidding strategy
- Budget allocation
- Creative direction
Process
You review and approve the strategy before any campaign is built.
Campaign Activation
Campaigns built exactly to the approved strategy, quality-assured against platform-specific checklists, and launched only after your explicit sign-off.
What Activation Includes
- Campaign creation
- Ad copy
- Tracking verification
- Landing page checks
- Final approval gate
Ongoing Optimisation
Once live, our systems monitor every active campaign daily.
Weekly Optimisation Actions
- Bid adjustments
- Budget reallocation
- Audience refinement
- Search term management
- Performance anomaly response
Transparency
Every change is logged with the data behind it and the reasoning for the action.
Performance Reporting
Reports in plain language. No vanity metrics.
Reporting Cadence by Tier
- Starter: Monthly reporting
- Growth: Weekly reporting
- Scale: Weekly reporting
Every Report Answers Three Questions
- Is performance on track?
- What did we change?
- What are we doing next?
Platforms We Manage
Google Ads
Search, Shopping, Performance Max, Display, YouTube
Microsoft Ads
Search and audience campaigns across the Microsoft network
Meta Ads
Facebook and Instagram across all campaign objectives
LinkedIn Ads
B2B targeting with professional audience segmentation
TikTok Ads
Short-form video campaigns for awareness and conversion
Who We Work With
We serve two distinct types of businesses — each requiring a fundamentally different paid media strategy.
For B2B Companies
Paid media for B2B is fundamentally different from direct response advertising. Sales cycles are longer. Audiences are smaller. Platforms are built for volume, not pipeline.
We manage Google Ads, Meta Ads, LinkedIn Ads, and Microsoft Ads for B2B companies that need qualified pipeline — not just clicks and form fills.
What we focus on:
- Attribution that reflects your actual sales cycle
- Audience architecture that targets decision makers
- Conversion signal quality that tells the algorithm what a real lead looks like
- Budget allocation based on pipeline contribution
SaaS · Fintech · Professional Services · Travel · Education · Language Learning · Local Home Services
Request Your Free B2B Audit →For B2C Businesses
Whether you sell products, services, or subscriptions directly to consumers, paid media is your most scalable customer acquisition channel — when it is managed correctly.
We manage Google Ads, Meta Ads, and Microsoft Ads for B2C businesses that need efficient customer acquisition and sustainable revenue growth.
What we focus on:
- Audience architecture that finds your ideal customers at scale
- Creative rotation that prevents fatigue before it drives up CPA
- Attribution that reflects the actual customer journey
- Budget allocation based on real revenue contribution
Retail · Travel · Subscription Services · Health and Wellness · Home Services · Consumer Finance · Fitness · Food and Beverage · Consumer Apps
Request Your Free B2C Audit →We currently manage Google Ads, Meta Ads, LinkedIn Ads, and Microsoft Ads — with new platforms added as the paid media landscape evolves.