1

Account Audit

A comprehensive analysis of your existing advertising accounts across eight performance domains.

Tracking accuracy Account structure Audience targeting Budget allocation Creative performance Landing page alignment Keyword/search term health Competitive benchmarking

Deliverable

A prioritised audit report with specific, actionable findings. Not a generic scorecard.

2

Strategy Development

A 90-day paid media strategy built around your specific business goals, competitive landscape, and available platforms.

What the Strategy Covers

  • Campaign structure redesign
  • Targeting and audience definition
  • Bidding strategy
  • Budget allocation
  • Creative direction

Process

You review and approve the strategy before any campaign is built.

3

Campaign Activation

Campaigns built exactly to the approved strategy, quality-assured against platform-specific checklists, and launched only after your explicit sign-off.

What Activation Includes

  • Campaign creation
  • Ad copy
  • Tracking verification
  • Landing page checks
  • Final approval gate
4

Ongoing Optimisation

Once live, our systems monitor every active campaign daily.

Weekly Optimisation Actions

  • Bid adjustments
  • Budget reallocation
  • Audience refinement
  • Search term management
  • Performance anomaly response

Transparency

Every change is logged with the data behind it and the reasoning for the action.

5

Performance Reporting

Reports in plain language. No vanity metrics.

Reporting Cadence by Tier

  • Starter: Monthly reporting
  • Growth: Weekly reporting
  • Scale: Weekly reporting

Every Report Answers Three Questions

  1. Is performance on track?
  2. What did we change?
  3. What are we doing next?

Platforms We Manage

Google Ads

Search, Shopping, Performance Max, Display, YouTube

Microsoft Ads

Search and audience campaigns across the Microsoft network

Meta Ads

Facebook and Instagram across all campaign objectives

LinkedIn Ads

B2B targeting with professional audience segmentation

TikTok Ads

Short-form video campaigns for awareness and conversion

Ready to Make Your Ad Spend Work Harder?

Choose your plan and we'll start with a full audit of your ad accounts as your first deliverable.

Get Started

3-month minimum commitment. Credit card required. Cancel with 30 days' notice after minimum term.