What We Manage For You
Five core services. AI-powered at every step. Human-reviewed before anything reaches you.
Account Audit
A comprehensive analysis of your existing advertising accounts across eight performance domains.
Deliverable
A prioritised audit report with specific, actionable findings. Not a generic scorecard.
Strategy Development
A 90-day paid media strategy built around your specific business goals, competitive landscape, and available platforms.
What the Strategy Covers
- Campaign structure redesign
- Targeting and audience definition
- Bidding strategy
- Budget allocation
- Creative direction
Process
You review and approve the strategy before any campaign is built.
Campaign Activation
Campaigns built exactly to the approved strategy, quality-assured against platform-specific checklists, and launched only after your explicit sign-off.
What Activation Includes
- Campaign creation
- Ad copy
- Tracking verification
- Landing page checks
- Final approval gate
Ongoing Optimisation
Once live, our systems monitor every active campaign daily.
Weekly Optimisation Actions
- Bid adjustments
- Budget reallocation
- Audience refinement
- Search term management
- Performance anomaly response
Transparency
Every change is logged with the data behind it and the reasoning for the action.
Performance Reporting
Reports in plain language. No vanity metrics.
Reporting Cadence by Tier
- Starter: Monthly reporting
- Growth: Weekly reporting
- Scale: Weekly reporting
Every Report Answers Three Questions
- Is performance on track?
- What did we change?
- What are we doing next?
Platforms We Manage
Google Ads
Search, Shopping, Performance Max, Display, YouTube
Microsoft Ads
Search and audience campaigns across the Microsoft network
Meta Ads
Facebook and Instagram across all campaign objectives
LinkedIn Ads
B2B targeting with professional audience segmentation
TikTok Ads
Short-form video campaigns for awareness and conversion